Why the “After-Zest” Matters in TEREA More Than the First Puff

If you’ve been using heat-not-burn tech for a while, you know the drill. The first puff is all about that initial hit of flavor and satisfaction. But what happens five minutes after you put the device away? That’s what we call the “After-Zest.” Flavor shouldn’t be a permanent resident in your mouth. There’s a massive […]